Just spent a couple of days on a fold-up bike in Shrewsbury. Close to the English Bridge there is another great cycling emporium called Stan's [see
http://www.stanscycles.co.uk/]. It would appear that Dave Mellor Cycles has the Specialized and Giant market wrapped up whilst Stan's sells Trek, Pinarello and Cube. They also had a deadly-looking Cervelo time trialling beast. Nice and friendly vibe and even has an in-store cafe.
Shrewsbury's centre isn't the most cycle-friendly but it is possible to undertake the three town trails, the battlefield, riverside circumnavigation, the parks plus the art gallery in just two extended sessions on a bike. All pedalling action was wiped out by visiting The Loggerheads, Three Fishes, Coach and Horses and Admiral Benbow, all of which sell plenty of Shropshire-brewed ales.